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Q. Should I spend the $60 (now $85?) to advertise in Ingram's Advance Catalog (for bookstores and librarians)?
Added by Brian Schwartz over 8 years ago
I get this question a lot, once we set you up on IngramSpark, you'll get some email marketing from them.
My answer:
No. I would advise against it.
If it was such a great deal, they wouldn't have to be so pushy!
You'll get more mileage out of spending the $60 advertising via Amazon KDP Ads (which we can assist you with).
PS: My opinion about this might change if Ingram actually sent a copy of the Advance catalog to the authors who place the ads in it! The actually readership is unknown and I haven't seen it impact sales for an author.